StumbleUpon Rebrands the Site’s User Interface
StumbleUpon, the social web for locating new websites an internet-based content, has remodeled its website and rebranded with a significant update today. It's cleans up the site’s interface, revises the site’s design and also adding a new channel for brands and celebs to ensure that users can follow them as the could consume a brand on Facebook or Twitter.
SumbleUpon has refurbished the appearance of the website especially its homepage to pay attention to a visual experience with larges tiles of images. Also featured in the new StumbleUpon are recommendations of who to follow along with along with a menu to see past webpages, photos and videos which have been “liked.” StumbleUpon had lately released an “Explore Box” that provided more granular categorization and search abilities. That's now built-into the Stumble bar that travels with you while you click via different websites. Gone is StumbleUpon’s green and blue logo with the “SU” icon, changed with a new red-orange logo design.
One big reason behind the alterations and simplifying from the website is to really make it simpler for StumbleUpon to grow worldwide, which is one of the company’s major focal points in 2012. StumbleUpon has a lot more than 20 million registered users and it is adding a lot more than a million monthly, but nearly all its users are presently in the U.S. They wants to address that.
Another critical update is adding Stumble Channels, that is a way to directly explore content from sites, celebs and brands. You will find presently over 250 channels, that have been hands-selected and authenticated through the StumbleUpon staff to make sure quality. Each channel is curated through the celebrity or brand, however it is available outside of the general discovery algorithm. Eventually, the channel feature might be rolled out to all users, who may decide to make a specific channel for his or her band, website, etc.
Overall, the alterations indicate that StumbleUpon is acutely conscious of its active users base. Unlike Delicious or Digg, StumbleUpon isn’t trying reinvent itself so that they can grab new users and/or greater amounts of engagement. Stpon has a healthy level of both user growth and activity. All StumbleUpon users can check out the refurbished site by today.
